by Laura Gardiner
Studio Manager, Tribeca Printworks
Buying and selling art online has become increasingly popular in recent years. Whether your art is a part-time project or your main source of income, harnessing the power of the internet is the best way to boost your profits. Figuring out how to sell art online is actually easier than you might think.
1. Find Your Niche
Selling your art online gives you access to a huge audience. Still, your best bet is to identify your main niche. Once you figure out who’s most likely to buy your work, create a plan to market directly to them and sell where they’re most likely to buy.
2. Post Accurate Representations of Your Art
Create a professional impact and help potential buyers get an accurate feel for your work with high-quality scans and photos of your work.
3. Add E-Commerce to Your Portfolio
You’ve probably already got a portfolio website. Make the most of your existing platform by adding e-commerce options right on the pages to sell art online.
4. Start an Online Shop Through a Marketplace Platform
Online marketplaces like Etsy or Saatchi Art allow you to sell your artwork on an established platform. They’ve got all the systems in place to simplify selling and help you reach your target audience. You can also make sales through social media markets like Facebook and Instagram.
5. Lean Into Social Media
The best way to market yourself and your work online is to use social media. You can connect with your audience, start conversations about your work and get shoppers to engage. You’ll have the best luck with sales if you create a digital brand for yourself that goes beyond what’s in your store.
6. Create a Membership Program
Start a VIP program that makes your buyers feel special. For example, your program could be an exclusive mailing list that gives users early access to new offers. These programs make your buyers feel a more personal connection with you and your artwork.
7. Sell Prints of Your Work
One piece of original artwork can generate lots of sales when you sell paintings online as prints. Work with a print shop like Tribeca Printworks to create high-quality fine art prints to sell as wall art. Eventually, you can sell the original work as a collector’s item for a higher price.
8. Skip Shipping With Digital Copies
Save on the cost of printing, framing and shipping by selling digital copies of your work online. Customers can download your artwork and get it printed however they want.
9. License Photos Online
Upload your photos and digital artwork to a stock photo host like Shutterstock or Adobe Stock. It takes minimal effort, and you’ll make some money every time someone pays to license your work for a project.
10. Think Beyond Wall Art
Collaborate with other artists and brands that create things like t-shirts and other merch to print your art on. You’ll get exposure to their fan base and provide your audience with more options for supporting your work.
Get Help From Tribeca Printworks
If you want to sell art prints online, Tribeca Printworks can help. Schedule a personal consultation to learn more about how you can take advantage of our printing services to upgrade your sales.